05 April 2012

A card worth keeping




Singapore-based Foreign Policy Design Group has some new business cards to go with their new brand and let me tell you, they are spectacular! Tactile and beautiful, and printed on a thick paper... not the type you're going to scribble a note on the back. I'd have to maim you if you did. These business cards are for keeps. The tri-plex cards are designed with a book cloth covering and copper foil stamping. Short of going letterpress, these business cards are a dream! Being the tactile creature I am, I would love to be handed a card like this... or hand it out rather! No Classic Crest Solar White 100# cover here! These are cards were designed and made for people who still appreciate the printing process and the real idea behind business cards. It's your first impression, make it spectacular!

Below is a snippet from Design Work Life on how these gorgeous cards came to fruition...

The new iden­tity set is designed tak­ing ref­er­ence from the writ­ing desk and sta­tionery set of a diplo­mat who writes away let­ters and visas with his foun­tain pen and who keeps his notes in cloth-bound dossiers. A per­son­i­fi­ca­tion of Foreign Policy, he is well-heeled and well-read. As such, the busi­ness cards are inspired by clas­sic book cov­ers that speak of elo­quence and intel­li­gence, reflect­ing the guid­ing prin­ci­ples of our prac­tice. These tri-plex cards are cov­ered with saifu book cloth and are metal­lic cop­per foil-stamped, and made slightly larger and heav­ier than the usual busi­ness cards.


Photos: Design Work Life

2 comments:

Waseem said...

Metal business cards is essential to go with your new brand and profession.

Plastic Cards said...

Captivating design for business card, do you have some designs for plastic cards to be shared....

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