04 April 2012

Photo of the week


Blue Lagoon, an hour from Reykjavik, Iceland. Having just recently dived into some hot springs of sorts myself (the Boiling River in Yellowstone), I can understand the sheer pleasure of being in some hot water watching the world go by. However for these folks, watching the world go by involved fashion during DesignMarch Iceland. For its fourth year in a row, product designers, architects, artists, and fashionistas opened their studio doors across Reykjavik, Iceland.

To show off their latest line of outerwear, Iceland's very own 66 North (who's clothing easily rivals Northface) decided to use the Blue Lagoon as a backdrop. The geothermal-heated spa and swimming hole located about an hour from downtown Reykjavik, is one of the most visited attractions in Iceland and about as different as a spot as you can get for a catwalk.

But here's another reason I choose this fabulous photo.... for one dude (and I assume local dude), being in a hot spring, with a facial mask on, watching a fashion show is just like any other day. Can you spot him? Hilarious! I like countries where people aren't afraid to be themselves!

I always wanted to visit Iceland and this is one particular event that would be fabulous to include in my itinerary!

Read more about the DesignMarch Iceland event on Dwell and on the DesignMarch Iceland website.

Photo: Dwell website.

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