19 November 2012

Breakaway branding

I'm currently on my knees bowing down to Boston-based Bluerock Design Co. Not because they are most likely die hard Red Sox fans, but because of their phenomenal portfolio of design and photography. I came across a recent project of theirs on Grain Edit, for the non-profit Cycle Kids, who's mission is to promote a healthy lifestyle choices by introducing kids to the joy or bicycling and educating them about bike safety and nutrition. Breakaway is their annual fundraising ride event to bring awareness to families ad prospective donors for Cycle Kids. And let me tell you, it would be hard for anyone not to take a second glance at this amazing event branding! The color palette, naming, signage, tickets, water bottles, t-shirts... the design details are superb! See more over at Bluerock, and while you're there, check out their photography, it's stunning!

Photos: Bluerock Design

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