01 February 2013

Food, wine and racing

Anything that comes from Blok Design is visually intoxicating! I recently noticed their work for Ascari Enoteca, a Toronto neighborhood pasta and wine bar in honor of one of the owners heroes, 1950's Formula 1 Legend Alberto Ascari, whose love of food and wine was as famous as his talent for racing. The number of his car plays as a vital role throughout the branding and the baby blue palette pays tribute to Alberto's trademark helmet, which is beautifully offset against black and white imagery. I'd probably steel every piece of printed matter I could get my hands on if I visited this restaurant... the signage included!

Photos: Blok Design

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