16 March 2013

Juicy packaging, really

While I'm not so much into juice cleansing, I am into this packaging from Vancouver-based Glasfurd & Walker for The Juice Cleanse! Well I'm actually into the entire identity, especially those great looking icons. The whole branding is super attractive and... clean, for the lack of a better word. It's perfectly minimal and easy. Here's a little more how they got there...

via Glasfurd & Walker: A health conscious and ethical approach to cleansing needed to be communicated in an educational, yet light hearted and friendly way.The brand language is a development and extension of the Juice Truck identity that uses light humour and direct, no-fuss language and iconography to communicate their products offer.

See more of their sensational work here!

Photos: Glasfurd & Walker

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