25 August 2013

Junk food goes farmers market fresh




When it comes to food, lower income families often resort to whatever is cheapest. However, Dallas-based Fire House Agency recently launched the SNAP Program for the Dallas Farmers Market Friends with these very clever campaign posters. Through the program, the agency hopes to raise awareness among lower income residents that some of the city's freshest, healthiest and most affordable produce can be found at the Dallas Farmers Market. By replacing popular junk foods images with healthier alternatives, they created eye-catching visuals that really do make you want to head straight over to the farmers market for some fresh an tasty food. So bright, cheerful and clever, the posters and message can't be missed!

Images: CommArts

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