22 August 2013

The Absolut truth

The old Absolut bottle designs

The new Absolut bottle designs

We all know the Absolut vodka brand by its famous long-running ad campaign of incorporating the distinctive bottle shape in the ad center and the title "ABSOLUT ______" at the bottom. Now, the brand has shifted its focus from print to packaging to introduce a wild new look for all it's flavored vodkas. It's one of the most dramatic changes they've ever made and it's show stopping gorgeous art! Read more on how they arrived at these gallery worthy new bottle designs over on Brand New. Truth be told, the Raspberry design is my favorite.

Photos: Brand New

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