17 August 2013

The new book mobile

Remember the great bookmobile? I'm not sure if they still exist anymore, but Portuguese advertising agency MSTF Partners firmly believes there is no better way to remember a journey than a book. Hence they developed Tell a Story, a mobile book shop that sells translated Portuguese literary pieces, as a way to promote literature as a "postcard" of their culture. They believe there's no better way to remember a journey than a book and nothing makes one travel more than reading. In a country of stories and great storytellers they want to challenge those who visit to Tell a Story about Portugal.

And so the story goes... here's to reading, travel and great adventures!

Image: Grain Edit

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