16 February 2015

Before + After: Maria Brophy

When Maria Brophy contacted me to give her logo a refresh, I was thrilled! Maria, as well as her husband Drew Brophy, are well known in the art scene both locally and nationally, each in their own right; Maria is an Art Business Consultant and Drew is an illustrator, muralist and surfboard artist.

After more than a decade of building her Art Consulting business, Maria decided it was time to freshen up her brand with a new logo and website to compliment her business direction, which included more speaking engagements and collection of ebooks. Maria's previous logo didn't fully capture who she or her business was anymore. When we sat down and talked about what she wanted in a new logo, “authentic”, “sophisticated”, “simple” and “down-to-earth” were key attributes to incorporate. And since this would be a typographic wordmark, void of a logomark or icon, the font selections would be essential. Because Maria caters specifically to artists on a variety of business matters and shares her own personal experiences, it was important to convey the who and what clearly, in a very straight forward approach, but with personality. The end result is warm, approachable and professional, just like Maria herself!

If you’re an artist who needs valuable business advice, guidance, expertise and encouragement, then you need to contact Maria. She knows the Business of Art and will help you find success on every level!

“Lynne took the time to get into my head and understand my brand, my needs and my personality. She was friendly, patient and professional. In the end, she created a design that perfectly captured the essence of my brand.” - Maria Brophy

If your logo or brand could use a little refresh too, get it touch and let's do it! There's no better feeling in the world for me, then when a client is delighted with their new look!

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